上傳圖片

Sitemap  |  TKU  |  繁中  |  Login

上傳圖片

Vision & Strategy

Vision and Strategy (Including Future Development)

Tamkang University’s College of Liberal Arts has been one of the earliest academic institutions in Taiwan to engage in the cultural and creative industries (CCI). Since 2006, the college has received substantial funding from the Ministry of Education’s Advisory Office for two consecutive years under the “Creative College Program.” This funding has supported the development and promotion of courses essential for cultivating talent in the CCI field, including creativity, industry-academia collaboration, and project management. In 2007, the college’s “Innovative Industry-Academia Flagship Course for Cultural and Creative Industries” project made it the first humanities college in Taiwan to receive funding from the Ministry of Economic Affairs’ Academic Technology Program Office.

In recent years, the college has actively collaborated with leading domestic cultural and creative enterprises and institutions, launching various industry-academia projects. In 2008, it represented Tamkang University in applying for and securing funding from the Ministry of Education’s “Specialized Talent Training Program,” fostering professional talent in five key CCI sectors:

  1. Digital Content
  2. Film & Entertainment
  3. Innovative Publishing
  4. Creative Sinology
  5. Cultural Tourism

Dual-Core Academic Advantage for CCI Development

The college’s unique academic structure integrates both social sciences and humanities & arts, forming a “dual-core” professional foundation that provides an ideal environment for cultural and creative industry development. This structure enhances vertical integration in cultural and creative industries, progressing from “Substance” (言之有物) and “Evidence” (言之有據) to “Creativity & Engagement” (言之有趣):

  • Department of Chinese Literature (言之有物 | Substance): Curation and creative writing based on Chinese language and literary materials.
  • Department of History (言之有據 | Evidence): Understanding historical evolution and conducting rigorous document analysis and research.
  • Department of Information and Communication (言之有術 | Technique): Digital media innovation and technological development.
  • Department of Information and Library Science (言之有序 | Organization): Knowledge management and digital archiving strategies for cultural resources.
  • Department of Mass Communication (言之有趣 | Creativity & Engagement): Creative planning, media communication, and marketing design.

Vision and Strategic Focus

The college’s development vision and strategies focus on four major directions:

  1. Cultural and Creative Industries (CCI)
  2. International Sinology
  3. Digital Sinology
  4. Creative Sinology

By leveraging the well-structured Cultural and Creative Industries Credit Program, integrating faculty expertise across departments, and utilizing extensive experience in industry-academia collaboration, the college aims to cultivate students into “creative storytellers” equipped with multifaceted capabilities, bridging substance, evidence, and creativity in cultural and creative industries.

Explanation of the Dual-Core Development of the College of Liberal Arts

Four Key Features of the College:

  1. International Sinology
  2. Creative Sinology
  3. Digital Sinology
  4. Cultural and Creative Industries (CCI)

Trinity Development Framework:

  • Creative Learning
  • Innovative Industry-Academia Collaboration
  • Excellence in Research

Cultural and Creative Industries Credit Program:

  • Creative Sinology
  • Cultural Tourism
  • Innovative Publishing
  • Film & Entertainment
  • Digital Content

Dual-Core Professional Grouping:

  • Eastern Humanities & Arts (Departments of Chinese Literature & History)
  • Western Social Sciences (Departments of Information and Library Science, Mass Communication, & Information and Communication)

Strategic Development and Future Direction

Building upon Tamkang University’s three core values—Internationalization, Informatization, and Futurization, and leveraging the core strengths of the College of Liberal Arts, the college aims to develop talent through knowledge management and cultural marketing, while establishing a global cultural and creative industries platform. This initiative will drive the integration and development of five major fields:

  1. Digital Content
  2. Film & Entertainment
  3. Innovative Publishing
  4. Cultural Tourism
  5. Creative Sinology

The ultimate goal is to achieve the innovative revitalization of traditional culture while establishing a competitive edge in the cultural and creative industries.

Five Key Strategic Development Plans:

  1. Balancing “Immediate Employment” and “Industry Innovation” Needs

    • Addressing immediate workforce demands in the CCI sector by increasing the employment rate of graduates.
    • Integrating research and development (R&D) capabilities to foster industry innovation.
    • Cultivating high-level talent for innovative R&D while actively facilitating industry-academia collaboration.

  2. Expanding Industry-Academia Collaboration and Internationalization

    • Leveraging Tamkang University’s 103 international partner institutions to build a global CCI industry-academia matchmaking platform.
    • Assisting Taiwan’s cultural and creative industries in global expansion and integration.

  3. Addressing Key Shortages in the Cultural and Creative Industry

    • Introducing interdisciplinary project management, IT services for CCI, and international operations & marketing as innovative entry points.
    • Providing immediate project management talent and professional support to Taiwan’s CCI sector.
    • Establishing strategic frameworks for industry-academia collaboration.

  4. Modular Approach to Industry-Academia Integration

    • Implementing modular specialization across various disciplines.
    • Designing flexible and adaptable industry-academia collaboration projects.
    • Offering a full-service model covering upstream R&D & creativity, midstream production & management, and downstream market & marketing solutions.

By following these strategies, the College of Liberal Arts aims to solidify its distinctive advantages in the cultural and creative industries and position itself as a leading institution for interdisciplinary innovation and industry-academia collaboration.

Future Development of the College of Liberal Arts

Building upon Tamkang University’s three core values—Internationalization, Informatization, and Futurization, and leveraging the core strengths of the College of Liberal Arts, the college will continue fostering talent through knowledge management and cultural marketing, while promoting a global cultural and creative industries platform. These efforts will drive the integration and development of five major fields:

  1. Digital Content
  2. Film & Entertainment
  3. Innovative Publishing
  4. Cultural Tourism
  5. Creative Sinology

The ultimate goal is to achieve the innovative revitalization of traditional culture while strengthening the core competitiveness of the cultural and creative industries.

At the same time, the college will continue advancing its unique development vision:
“Eastern Perspectives, Global Vision, International Integration, and Creative Transformation.”
Through the strategic approach of “Modeling, Cultivating Talent, and Establishing Networks,” the college will enhance talent development for the cultural and creative industries, promote industry-academia collaboration, and expand its core vision in:

  • International Sinology Promotion
  • Cultural Heritage Asset Management
  • Library and Archival Publication
  • Multimedia & Digital Content Communication

Curriculum Design

In curriculum development, the college emphasizes not only the accumulation of in-depth knowledge but also the cultivation of students’ ability to engage with real-world social contexts through observation and practice. Additionally, students are trained in critical thinking, theoretical application, and knowledge synthesis to develop problem-solving skills.

Through the Cultural and Creative Industries Credit Program, students gain a multidisciplinary perspective that prepares them for both professional careers and further academic pursuits.

Academic Research

The college fosters a dynamic research environment that integrates humanities, arts, and social sciences. By organizing college-wide interdisciplinary seminars, faculty members are encouraged to engage in collaborative and cross-disciplinary research, enhancing intellectual exchange and innovation.

Outreach and Industry Engagement

In the area of public engagement and industry collaboration, each department actively explores social trends and emerging issues while collaborating with cultural, educational, entertainment, and consumer industries to establish mutually beneficial partnerships.

Taking advantage of Tamsui’s rich cultural landscape—a “humanistic mountain city, romantic water town, and ecological river port”—the college seeks to create cultural discourse, inspire new ideas, and position itself as a leading cultural and academic hub in Northern Taiwan.

Positioning and Development Characteristics

The College of Liberal Arts is uniquely positioned with its guiding principle:
“Eastern Perspectives, Global Vision, International Integration, and Creative Transformation.”

This principle embodies and extends Tamkang University’s commitment to Internationalization, Informatization, and Futurization. The college bridges Western social sciences with Eastern humanities and historical philosophy, offering a dynamic platform where Eastern and Western civilizations interact and evolve.

By integrating local cultural consciousness with a global outlook, the college deepens Taiwan’s role in balancing localization, regionalization, internationalization, and globalization. This interdisciplinary and strategically positioned framework allows the college to explore cultural differentiation, similarities, competition, and collaboration, reinforcing its theoretical and cultural foundation in Taiwan and beyond.